Some of you may be wondering, "What is SEO in the first place?" SEO stands for Search Engine Optimization. Other names for it are Natural Search or Organic Search. This is to differentiate it from Paid Search, also called PPC (pay per click) or SEM (search engine marketing).
SEO is the practice of crafting your content (in our case our bird blog posts) so that it shows up at the top of search engine results. And most importantly, so that you are showing up on the keyword phrases (things like "peregrine falcon pictures" "binocular buying tips," etc.) that you want to be found on.
The first tip I want to share is also the most important! I thought I'd start with the good stuff first to entice you :)SEO Tip for Birders: Put the most important words at the beginning of your blog post title.
Why? Search engines will consider this your "primary" keyword phrase and therefore; the main topic of your blog post. It will appear in the URL of your blog post, which is crucial to showing at the top of search engine results.
Take a look at some of my blog posts for examples of how this is done. You'll notice that I'll often lead with the bird species name or the topic that I want to be found on in my blog post titles. You'll also notice when you hover over my blog post links the primary keyword phrase appears in the URL.
Stay tuned for my next tip, which will be about choosing the right words and phrases to target in your bird blog posts.