BirdingGirl

This week's SEO tip for Birders (image optimization) is an important one since most bird bloggers like to post pictures of their sightings. Many of you have noticed that when you search on a bird species there are image results blended in with the rest of your search engine results. Example of bird species image results: SEO Tip for Birders : Optimize your images for bird species names. Bird Blogger Image Optimization Tips: • Always use the species name in your image file name - do this when you are reviewing and editing your digital images for your blog post. To rename a file simply right-click on it in the folder and choose "Rename." If you have multiple images of the same species use a - (hyphen) or a _ (underscore) to add a numeral to the end. For example: female+common+yellowthroat.bmp and female+common+yellowthroat_2.bmp If you are unsure of the exact species name then get as close as possible- "sparrow.jpg" Every little bit helps when it comes to SEO! •I...

Some of you may already know that I work in Search Engine Marketing. I shared a few tips when I met up with the BwBTC (Birders who Blog, Tweet, Chirp) group this past summer, but I thought it might be nice to reach out to the rest of my readers, and make it a regular occurrence. I'll be sharing one SEO tip, customized for bird bloggers, each Friday. Some of you may be wondering, "What is SEO in the first place?" SEO stands for Search Engine Optimization. Other names for it are Natural Search or Organic Search. This is to differentiate it from Paid Search, also called PPC (pay per click) or SEM (search engine marketing). SEO is the practice of crafting your content (in our case our bird blog posts) so that it shows up at the top of search engine results. And most importantly, so that you are showing up on the keyword phrases (things like "peregrine falcon pictures" "binocular buying tips," etc.) that you want to be found on. The first tip I want to sh...